Ethiopia is the cradle of coffee, and my mother country. Coffee is Ethiopia's main export product. Every year when I get back, I see how fast the coffee market is growing. I see a lot of Chinese, I also hear more Dutch. They know that you have to be in Ethiopia for high quality coffee! Still, it remains a profession to know exactly which farmers and markets you should go to.
We have many famous coffee areas, such as Harar, Sidamo and Yirgacheffe, and there are many types of coffee that have hardly been outside Ethiopia because they are kept for their own market. I know where to go in Ethiopia and always bring special variants to my shop.
Ethiopia is a real coffee country, with 600,000 farmers growing coffee on 4 million pieces of land. It is the country where the first wild coffee bushes were once discovered. This had to do with the climate: the coffee bushes need the unique Ethiopian climate to grow properly. Coffee in Ethiopia grows across the country, lowlands, in the mountains and islands, and in addition to numerous flowers, fruits and plants. This affects the taste of the coffee and makes it unique.
So the name of my shop, Harar Coffee, has to do with the place where I was born and raised: Harar, Ethiopia. Our house was surrounded by a piece of land with 100 coffee bushes. We share the proceeds with family, neighbors and friends. From my parents I learned how to maintain the bushes with water and manure, what good beans were and what were not, and how to roast and grind them. So I really grew up with coffee: it's my passion, it's my everything.
I travel to Ethiopia once or twice a year to smell, taste, feel, select and bring the coffee beans to the Netherlands. I know the land, the areas, the farmers like no other. This means that I am always able to deliver the best coffee available at the time.